What is Viva Bastardo
A clothing brand for people who were told the car was a bad idea and bought it anyway.
Viva Bastardo makes hoodies, jumpsuits, tees, caps, socks and the occasional silk neckerchief for people who drive the wrong car on purpose. The badge on the grille is ours too.
Where it came from
Viva Bastardo was started by accident, by a man with a disorder: the moment everybody wants something, he stops wanting it. He calls it a slightly contrarian look on life. Looking where nobody else is looking. Finding the thing under the tarp, under the dust, that deserved better.
Mostly that turned out to be cars. It does not have to be.
The name
A bastardo is the one that doesn't match. The odd one in the litter. The car nobody at the office understands, the colour the dealer tried to talk you out of, the long way round. The herd went that way. You didn't. Viva means long live. The rest you can work out.
The elephant
The Hooligan Elephant is on everything we make. He is red, he is holding a broken bottle, and he is not sorry about either. An elephant is not a fast animal. It is a committed one. We found that more honest than a cheetah.
What we make
Jumpsuits in garment-dyed cotton and linen, with a sleeve pocket for whatever mischief fits. Hoodies in 420 GSM fleece with a chenille elephant on the chest. Tees with an elephant on them, one of which was drawn by hand, imperfectly, on purpose. Caps, pins, keychains, decals, and a grille badge in hard enamel that, in informal testing, adds 300 horsepower. The manufacturer has not confirmed this. The manufacturer is us.
How it arrives
Orders are packed by a person in New York, in the order they came in. Then the postal service does whatever the postal service does. If something is wrong, you reply to the email and a person answers. The same person.
What we don't do
We don't do a drop every Tuesday. We don't do countdown timers. We make a thing, we tell you once, and then we leave you alone until the next thing.
Who it's for
Anyone who has defended a purchase to someone who wasn't asking. Anyone whose car has a name. Anyone who has stood in a car park explaining why the slow one is the good one.
And that's Bastardo.
